Privacy Policy

Last updated: Keaboo

Your privacy matters

At Keaboo, we are deeply committed to protecting your personal data and maintaining your trust. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our worldwide car rental comparison services, website, and mobile applications. We adhere to applicable data protection laws globally, including GDPR, CCPA, and others. Please read this policy carefully to understand our views and practices regarding your personal data.

Information we collect

We collect various types of information to provide and improve our services:

Personal identifiers: name, email address, phone number, postal address, date of birth, government-issued ID (driver’s license, passport), and payment card details.
Rental information: booking history, rental locations, dates, vehicle preferences, insurance details, and additional drivers.
Device & usage data: IP address, browser type, operating system, pages viewed, links clicked, and interactions with our app.
Geolocation data: precise location when using our app for vehicle pick-up/drop-off (with your consent).
Cookies and similar technologies: we use cookies to enhance user experience, as detailed below.

Use of your information

We use the collected information for the following purposes:

To process and manage your bookings, payments, and rentals.
To provide customer support, respond to inquiries, and resolve disputes.
To improve and personalize your experience, analyze trends, and optimize our website and services.
To detect, prevent, and address fraud, security incidents, and illegal activities.
To comply with legal obligations and enforce our terms and conditions.
To send you promotional communications (only if you have opted in) and important service updates.

When we share data

We may share your personal information in the following circumstances:

With rental partners: car rental suppliers to fulfill your booking (name, license, booking details).
Payment processors: to securely process transactions (we do not store full payment card data).
Legal and regulatory authorities: when required by law, court order, or to protect our rights.
Business transfers: in connection with a merger, acquisition, or sale of assets.
Service providers: IT support, analytics, marketing, and customer service vendors bound by confidentiality.

We do not sell your personal information to third parties.

Cookies & similar tech

We use cookies, web beacons, and similar tracking technologies to collect and store information. These help us:

Authenticate users and maintain session integrity.
Analyze site traffic and user behavior (e.g., Google Analytics).
Personalize content and remember your preferences.
Support marketing efforts (retargeting, subject to your consent).

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

Security measures

We implement technical, administrative, and physical safeguards to protect your personal data, including:

Encryption of data in transit (TLS) and at rest (AES-256).
Access controls and authentication mechanisms.
Regular security audits, vulnerability assessments, and staff training.
Secure data centers with 24/7 monitoring.

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We encourage you to take steps to safeguard your own data.

Your privacy rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Access: request a copy of the information we hold about you.
Correction: update inaccurate or incomplete data.
Deletion: ask us to erase your personal information (subject to legal retention obligations).
Restriction: limit the processing of your data.
Data portability: receive a machine-readable copy of your data.
Objection: object to processing based on legitimate interests or direct marketing.

To exercise your rights, please contact us through the information below. We will respond within the timeframes required by law.

International transfers

As a global car rental comparison platform, your personal data may be transferred to and processed in countries outside your own, including locations where our affiliates, partners, or service providers operate. These countries may have data protection laws different from those in your country. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data during international transfers.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will notify you by posting the revised policy on this page with an updated “Last updated” date. In some cases, we may provide additional notice (such as email). We encourage you to review this policy periodically to stay informed about how we protect your information.

Questions about your data?

Our dedicated privacy team is ready to assist you. Visit our Contact Us page for direct support.

Legal & Processing Information

This legal notice is issued by Keaboo.com, the full owner of this website (“we”, “us” or “ours”). We are committed to protecting and respecting your privacy and appreciate the importance of responsible use of personal data collected on this website & mobile app. We take great care with personal information, taking steps to keep it secure and ensure it is used only for our legitimate business purposes in accordance with applicable law.

This policy (together with our booking engine terms and conditions of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Information We May Collect From You

We may collect and process the following data about you: information that you provide by filling in forms on our site – including at registration, completing a vehicle rental booking or query form, posting material, or requesting services. We may also ask for information when you enter a competition or report a problem.

The present document being the Privacy Statement sets out details of the personal data relating to you that may be collected in assistance of the Keaboo website and any mobile sites and applications relating to Keaboo, how such data will be processed and to whom it may be disclosed. This notice also explains your rights under applicable data protection law, including the EU General Data Protection Regulation (“GDPR”), in relation to our processing of your data.

Keaboo and related applications are being operated by Keaboo.com, a company whose registered office is at Amsterdam, the Netherlands. Car rental bookings made through this site are processed via our booking engine, operated by KEABOO, which acts as controller of the personal data described in this section for that purpose. You can contact VIPcars directly using the link below, or if you have any queries in relation to the processing of your personal data you can also contact us by emailing Contact@Keaboo.com. In cases where we do not directly operate the booking engine, our company does not control that portion of your personal data — the booking engine provider does. Their privacy statement can be found at VIPcars Privacy Policy.

Personal Data that is being processed

In order to process your booking of any above mentioned services you will be asked for certain information, such as your name, address, email address, payment information and booking details. This information will be needed in order to arrange rendering you the services. Also certain information will be collected from the device you use to access our website, such as your IP address, what browser you use and what type of device you are using. In addition to the information that may be collected in assistance of our website, we sometimes receive information that is collected on our behalf by third parties, such as when you see a Keaboo advert displayed on a third-party site.

Most of the personal data collected about you will be information you have given yourself. This may include:

Abandonment E-mails and Phone Calls: If you commence but do not complete a booking, limited details such as your name, e-mail address and phone number still will be collected.
Booking Details: When you make a booking you will be asked for information needed to process the booking – name, address, email, phone, payment details.
Queries and Complaints: If you contact customer service, the details of the query/complaint and how it is dealt with will be recorded.
Insurance Policy: If you take out an insurance policy with one of our insurance partners, your name, address, e-mail, phone, booking reference, IP address and payment details will be collected.
Other ancillary products and services: If you book any other ancillary service, you will be asked for information needed to process your request (name, address, e-mail, phone, booking reference, IP address, payment details).
Location Data: If you use the booking services on a mobile device with location services enabled, your location will be recorded to help find local services. Your IP address will be used to determine your country when making a booking.

Personal information that is being collected automatically: When you use our website services and the booking engine, technologies automatically capture details about the device you are using and how you interact. This includes device details (IP address, device ID, browser, OS), how you interact (date/time, pages visited, duration, clicks, system bugs), and how you reached the website (search engine, advert).

Purposes of Processing and Legal Basis

The main reason for using your personal data is to process your bookings for car rental and ancillary services and to deal with any queries or issues. Your personal data may also be used for tailoring adverts and marketing emails, and monitoring use of the platform to make improvements.

Abandonment E-mails and Phone Calls: Processed to contact you and clarify if you encountered issues – based on legitimate interest in quality customer service.
Bookings: Processed to arrange services with providers – necessary for contract performance or legitimate interest in providing booking service.
Insurance / Ancillary Product: Processed to facilitate that service – necessary for contract or legitimate interest.
Queries and Complaints: Processed to answer/resolve – legitimate interest. If health data is volunteered, it’s processed based on explicit consent.

Personal Data that is Required

You are not obliged to provide any personal data. However, if you want to make a booking or avail of an ancillary service, you must provide the requested information; otherwise your booking cannot be processed. Similarly, certain information may be required if you contact customer service with a query or complaint.